New builder gets quick start

By Michelle E. Shaw

The Atlanta Journal-Constitution

The arrival of Lennar Corp. wasn’t surprising to many metro Atlanta real estate insiders. But the speed with which the country’s third largest builder picked up the hammer and saw has raised a few eyebrows.

In January, when Miami-based Lennar announced it was coming to Atlanta, many thought the first year would be spent scouting properties and getting settled. But Lennar officials had other plans and a much quicker timetable.

“It seems they’ve been able to take advantage of some great deals,” said John Wieland, chief executive of John Wieland Homes and Neighborhoods. “And once you buy the land, you build the house. So I imagine that has a lot to do with the acceleration of the timetable.”

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